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Even Asian women, by a small margin, preferred the company of white men to that of Asian men.
A related study at Columbia tried to estimate how much men of different ethnic groups would need to earn to become as desirable to a woman as a man of her own race.
More than 40 of these films had no Asian characters, while Asian men were by far the least sexualized of all race types. Of the Asian men that do appear on screen, most adhere to outdated stereotypes.
Either they serve as scientist or sidekick, bereft of romantic feeling, or they act panic-stricken and skittish around members of the opposite gender.
In a crowded bar or coffee shop, one might—with an opportune —manage to scale the barrier of race, or at least be politely entertained, but this feat proves more difficult on dating apps and websites.
An analysis of the 100 highest-grossing films of 2014 found that Asians constituted only 5.3 percent of speaking characters.
The event, which corralled graduate students of all backgrounds, provided each pairing with four minutes to strike up a conversation.
Asian men, who accounted for over 20 percent of the dating body, were at a considerable disadvantage in the experiment.
This multilateral web of discrimination is one reason for the balkanization of dating into factional—or “niche”—services.
The role of media in shaping desire shouldn’t be overlooked.