But if bots on Messenger and other chatbot platforms thrive, they could redefine how businesses sell products and services.Instead of wandering around an app, a chatbot could ask your criteria and surface relevant things to buy.Rather than sifting through tons of content on a news site, a chatbot could learn what you like and deliver personal digests and suggestions.Currently, Facebook has been keeping its acquisition Whats App as a cleaner messaging experience while experimenting with content and commerce on its own chat app.These could let users make a restaurant reservation, review an e-commerce order and more.You can swipe through product carousels and pop out to the web to pay for a purchase.Importantly, Facebook’s Messenger Platform currently doesn’t allow payments directly through a credit card added to Messenger.
But Facebook also has its own Bot Engine built on its acquisition of natural language interface startup
For companies already connecting with customers over SMS, a phone-number matching tool will let them easily shift those conversations to people’s Messenger account instead, thanks to a partnership with Twilio.
To keep people on control, a block button appears at the top of every bot conversation so you can easily silence them.
Through the Messenger Platform’s new Send/Receive API, bots can send more than just text.
They will be able to respond with structured messages that include images, links and call to action buttons.